Google Ads (originally known as Google AdWords) is Google’s online advertising platform. It lets businesses pay to show brief ads, service offerings, product listings, or videos to people across the web.

It’s a highly cost-effective way for businesses to reach new customers and promote their offerings. With Google Ads, you can easily set up targeted campaigns and track their performance with precision. Plus, you have the flexibility to adjust your budget daily as needed. Ultimately, this powerful tool helps you optimize your ad spend to get the best possible results.

Here’re the Key Benefits of Google Ads:

• Target specific customers by location, interests, or what they’re searching for.
• Start with any budget, pay only for clicks, and adjust spending daily.
• Track performance in real-time with detailed reports to optimize campaigns.
• Launch campaigns fast and see immediate visibility and results.
• Generate calls, online sales, leads, website traffic, or brand awareness.
• Increase brand recognition by appearing prominently on Google.
• Use insights to outperform competitors and capture market share.
• Utilize reporting and A/B testing to ensure maximum return on your ad spend.

Google Ads offers a variety of ad types, each designed to help you meet specific marketing goals. Here are the most common ones:

Search Ads: These are text-based ads that show up at the top or bottom of Google search results when people search for specific keywords.

Display Ads: These are image or video ads that appear on websites, apps, and other online platforms across the internet. They’re great for building brand awareness.

Video Ads: These ads play before, during, or after videos on YouTube and other video sites. Perfect for reaching viewers through engaging content.

Shopping Ads: These visually rich ads feature product images, prices, and store names. They appear when people search for products on Google, Google Images, and the Google Shopping tab.

App Ads: Designed to promote mobile apps, these ads help drive app installs and engagement, appearing in search results or within app install campaigns.

Local Ads: These targeted ads appear on Google Maps and in local search results, helping small businesses attract nearby customers.

Remarketing Ads: These ads target users who have already visited your website or used your app, appearing as banner ads on other sites they browse to encourage them to return and convert.

Here’s how to set up your Google Ads account:

• Visit the official Google Ads website and click on “Sign Up” or “Get Started.”
• You’ll be asked for some basic details like your name, email address, and phone number. Just follow the prompts.
• Google might guide you through setting up your very first campaign right away. This includes:
  • Choosing Your Goal: What do you want your ads to achieve (e.g., get more calls, website sales, store visits)?
  • Defining Your Audience: Who do you want to reach? (e.g., people in a particular location, people interested in gardening).
  • Setting Your Budget: How much do you want to spend per day?
• To actually run your ads, you’ll need to add a payment method (like a credit card or bank account). This ensures you can pay for the clicks or conversions your ads generate.
• Once all these steps are complete, you’re ready to launch your first Google Ads campaign and start reaching potential customers.

You can advertise nearly anything on Google Ads, provided it’s not illegal, dangerous, or dishonest. If you’re unsure whether your specific product or service can be advertised, we can help. You can also check Google’s comprehensive advertising policies directly on their website for detailed guidelines.

Yes, absolutely! Google Ads gives you precise control over your ad locations. You can choose to show your ads in specific:

• Countries
• Cities
• Regions or states
• Postcodes/ZIP codes
• Even custom radii around a specific point (like your business address)

You can also exclude locations where you don’t want your ads to appear. This ensures your advertising budget is focused on reaching your most relevant audience.

Google Ads isn’t just for website clicks! You can also receive direct phone calls, drive online sales, and capture contact form inquiries.

We can set up your ads to:

Include phone call extensions – These add a clickable phone number directly to your ads, making it easy for customers to call you right away.

Run call-only ads -These ads are specifically designed to generate phone calls, perfect for service-based businesses.

Track phone calls from your website – We can even implement tracking to ensure you don’t miss any valuable conversions originating from your site after an ad click.