Why Meta’s newest platform could be your next big ad breakthrough. Remember when Instagram ads were still new? When early adopters got cheap clicks, low competition, and massive reach? Well, guess what, it’s happening again.
Threads, Meta’s fast-growing microblogging app, is finally rolling out ads in 2025 and this time, marketers who move early stand to win big. With a fresh audience, a meme-friendly culture, and Meta’s powerful Ads Manager infrastructure behind it, Threads ads are shaping up to be the next frontier in social advertising.
Whether you’re a solo marketer, agency, or brand looking to scale smart, this complete guide will help you master Threads ads from setup to strategy, creative formats, tools, and even white-label threads ads services for your clients.
Key Takeaways
- 1Threads is Meta’s fastest-growing platform, and ads are now available in select markets.
- 2Threads ads management is done via Meta Ads Manager, with placements targeting the Threads feed.
- 3Creative tone is everything – meme-friendly, conversational, and native-feeling ads win.
- 4Agencies can make use of white-label threads ads services to offer new value to clients early.
What is Threads? A Quick Recap
Launched by Meta as a competitor to Twitter (now X), Threads is a text-first social platform tightly integrated with Instagram. Within a few months of its release, it amassed over 130 million monthly active users and became a Gen-Z favorite for real-time conversations, memes, and community-driven threads.
Now with ads officially rolling out, Threads is entering the paid media game and the opportunity is wide open.
Timeline of Threads Ad Rollout (2023–2025)
| Date | Milestone |
| July 2023 | Threads officially launched by Meta |
| Jan 2024 | Threads surpasses 100M monthly active users |
| Nov 2024 | Rumors about ad testing surface |
| Jan 2025 | Ads begin testing in the U.S. and Japan (image-based) |
| Q2–Q3 2025 | Gradual global rollout of Threads ads via Meta Ads Manager |
Meta is currently testing image-based feed ads, with more formats expected to roll out soon. These ads appear natively within a user’s Threads feed.
Threads Ads vs Instagram Ads: What’s Different?
Though both platforms use Meta Ads Manager, their vibe and content behavior differ dramatically.
| Feature/Aspect | Threads Ads | Instagram Ads |
| Tone | Conversational, casual, meme-centric | Visual-first, polished, curated |
| Content Style | Text + memes + images | Photos, Reels, Stories |
| Audience Behavior | Real-time, reply-heavy | Browsing & passive scrolling |
| CPC & CPM (2025) | Lower due to early adoption | Higher due to market saturation |
| Ideal Brand Tone | Unfiltered, Gen-Z friendly | Aesthetic, lifestyle |
| Creative Risk Appetite | High – “unhinged” is trending | Moderate |
This makes Threads a playground for brands that want to test fresh formats without high risk or budget strain.
Here’s a visual comparison of ad performance in 2025 across Meta’s platforms:
🧵 Threads Ads
CTR: 2.1%
CPM: $4
📸 Instagram Ads
CTR: 1.2%
CPM: $8
📘 Facebook Ads
CTR: 0.9%
CPM: $6
Threads currently delivers nearly 2x higher CTR at half the cost of Instagram, making it a high-ROI channel for early adopters.
How to Launch a Threads Ad (Step-by-Step)
Here is how to advertise on Threads and setting up Threads ads is done through Meta Ads Manager, not directly on the Threads app.
Step 1: Choose Campaign Objective
Select goals like:
- 🎯 Brand Awareness
- 📊 Engagement
- 🚦 Website Traffic
- 💰 Conversions
Threads is great for TOFU campaigns which focus on the initial stage of the customer journey where potential customers first become aware of a brand, product, or service. The main goal of a TOFU campaign is to increase brand awareness and reach a broad audience.
Step 2: Audience Targeting
Use Meta’s powerful targeting options:
- 👥 Custom audiences
- 🔍 Lookalike audiences
- 🧑🤝🧑 Demographic + interest targeting
- 📍 Geo-targeting
Step 3: Creative & Placement
- 🖼️ Use image-based creatives
- ✍️ Short, witty, scroll-stopping copy
- 🧵 Enable the new Threads Feed placement
Step 4: Budget & Schedule
- 💵 Set daily or lifetime budget
- 📉 Early-stage campaigns see low CPMs
- ⏰ Schedule ads when your Threads audience is most active (evenings or late-night for Gen Z)
Step 5: Launch & Monitor
Track your campaigns using:
- 📊 Ads Manager
- 📈 Threads placement-specific metrics
- 🔗 UTM tracking for off-platform results
Threads Ad Formats That Work
While only basic formats are available now, marketers are already experimenting with these high-performing ideas:
Image + Meme Ads
- Format: Branded visuals + relatable memes
- Why it works: Feels native, drives reactions
- CTA: Reply, Tag a friend, Visit link
Threads Challenges
- Format: “Tag 3 friends who need this tool”
- CTA: Comment-based engagement
- Virality: Strong when paired with influencers
UGC Reposts
- Format: Featuring real users
- CTA: “Want to be featured? Use #MyThreadStory”
- Engagement: High authenticity factor
Poll Ads (expected soon)
- Format: “What’s worse? Monday mornings or client calls?”
- CTA: Vote to engage
- Bonus: Great way to gather market insights
If you’re running campaigns for clients, consider white-label threads ads services to scale without adding overhead.
Threads Ads Management Tools & Automation
As Threads ads grow, ad ops and agencies need tools to optimize performance.
Top Threads Ads Management Tools:
| Tool | Use | White-Label Friendly |
| Meta Ads Manager | Ad setup, performance tracking | Yes |
| Metricool | Scheduling + analytics (IG + Threads) | Yes |
| Buffer | Cross-platform posting + Threads | Yes |
| DashThis | Reporting dashboards for clients | Yes |
For agencies offering white-label threads ads management, these tools make client reporting and scalability easy.
Best Practices for Threads Ads in 2025
- Embrace “unfiltered” copy because Gen Z craves authenticity
- Use memes + cultural references to stay relevant
- Test short copy first as Threads is text-first
- Run A/B tests with image styles & tones
- Optimize for engagement, not just clicks
Remember, people scroll fast on Threads and so your ad must blend in but stand out.
Who Should Use Threads Ads?
Threads isn’t for everyone yet. But if your brand or client falls into one of these categories, you’ll likely win:
- DTC Brands (fashion, skincare, supplements)
- Startups targeting Gen Z or Millennials
- Agencies offering white-label Threads ads management
- Influencer-led or UGC-heavy brands
- SaaS or tools with a fun edge
If you’re still managing client campaigns only on Facebook and Instagram, Threads offers a fresh upsell opportunity.
FAQs About Threads Ads
Final Thoughts
Advertising on Threads in 2025 is like being early to the Instagram party again. The CPMs are low, the formats are still flexible, and the audience? Fresh and full of potential. Whether you’re a brand ready to test bold creatives or an agency looking to offer white-label Threads ads management, now’s the time to move. Because once Threads gets crowded, your early advantage will be gone.
Wibits Digital isn’t just another media buyer. We’re your behind-the-scenes growth partner. Join hands with us for white-label Threads ads services today. We handle everything while you stay the hero to your clients. Whether you want to launch Threads ads for your clients, add a new revenue stream without new hires or scale paid social campaigns with zero hassle, get in touch with us.
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